Caterpillar

Role: Director

Agency: That Lot

Global Operator Challenge

The Global Operator Challenge is the largest construction competition in the world and operators compete from all corners of the globe. To promote the competition, I directed four 10-minute episodes that follow the operator’s journey to become the best operator in the world. The documentary series will be released later on in the year and we shot in countries such as USA, Canada, Spain, Japan and the UK.

Alongside the documentary, I directed a series of on the ground daily edits, which were shot, edited and released all on the same day and went out on the Caterpillar social channels. These videos were highly successful and often received millions of views. The documentary series will be released later on in the year.

Daily Edits

Alongside the docu series, Caterpillar asked for a series of daily edits to showcase each day. The videos were well received and often achieved millions of views.

BAU

Alongside the Global Operator Challenge, I oversee all of the video content for the Caterpillar account at That Lot and provide creative for new campaigns.