HSBC

Role: Camera/Editor

Agency: That Lot

Manifesto

For this campaign, I edited and filmed a range of social first assets for HSBC’s manifesto campaign. We knew we had done a good job when we reached enough people to piss off Vice.

Supporting Human Ambition

Using the internal memo "Supporting Human Ambition", That Lot were asked to create a new HSBC Instagram channel that was creatively superior to their competitors.

The solution was simple, tell real and raw stories of human ambition. The contributors ranged from celebrity entrepreneurs to athletes that had suffered life-changing paralysis. The films were all constrained to Instagram's 60 second duration and the supporting content consisted of stills and parallaxes. My role was editing and filming the vast majority of these short documentaries and also providing travel photography for their feed.